The SEO or Web Search Engine Optimization is a method for increasing a website’s traffic by optimizing your site to be placed high in the search engine results. Lately, it has been such an emerging technique that every other site present on the web wishes to have in order to improve their site’s web traffic and hence it’s ranking on search engines.

It is no secret that one tends to visit the sites that appears first in our search results as they happen to be relevant and contain what we were looking for when we typed our keyword. A site that is well optimized for web search engine optimization will appear higher in the search results, thus providing itself a huge traffic of visitors and improving its ranking thereby. This is one of the best ways to grow their web presence.

Editing the content and coding of a site by restructuring its HTML according to the relevant and specific keywords is how a website is primarily optimized. The groups of people who perform this task for their clients are called Search Engine Optimizer and they provide web Search Engine Optimization as a completely independent service or as a part of a large and extensive marketing campaign.

Any site that is vying to be a search engine friendly site needs its internal contents and structure optimized, which means its management system, images, videos and menus need to be tweaked in order for the search engine to place it higher on the search results so that the site gets the maximum exposure.

In the mid-nineties when the internet was still in its nascent stage, the content providers started tweaking the web content of their sites while the early search engines were still in the process of cataloging the whole World Wide Web. Earlier, the indexing of sites was quite a simple task. A webmaster was just required to submit the webpage’s URL to the search engines and they would later send its own automated program called “Spider” to visit the site’s pages and collect all the links originating from that particular site. This process is called “Crawling” and this was how indexing of sites was done. Meanwhile the second program of the search engines called “indexer” would gather all sorts of information and their location, along with the keywords and then stored everything to be crawled later.
The primitive algorithms which the search engines employed then were dependent on a website’s information like meta-tag, keywords or phrases and the index files. The webmasters gradually learnt how to optimize their web content’s attributes so as to rank higher in the search engines result. And that is how we got the web search engine optimization as we know it today.

After nearly a decade, most of the search engines had integrated many unrevealed aspects in their algorithms so as to decrease the widespread link manipulation by the web content providers. For example the leading search engine Google has more than 200 factors to rank a site.

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The web search engine optimization techniques are typically divided into 2 types: White hat SEO and black hat SEO (although there are some self called “gurus” that are saying now that there are also “grey hat” techniques). Michigan SEO Company is like web development that encourages approach-ability and its results have a long term effect, on the other hand black hat SEO improves web ranking by implementing methods that are not promoted by search engines.